BrightBug Marketing Rebrand and Website Revamp
Project Goals
- Sales Increase and Web Presence Improvement: Enhance the brand's appeal to small business decision-makers seeking digital marketing assistance.
- Simplified User Experience: Streamline the website for a more intuitive and efficient user journey.
- Professional Branding: Update the branding to reflect professionalism and align with market competitors.
Process
- Market Research: Conducted thorough research to understand the target audience and market trends.
- Logo Redesign: Simplified the logo design to convey professionalism and relevance in the digital marketing field.
- Website Update: Overhauled the website with a new color palette, graphics, page backgrounds, and icons, ensuring purposefulness in every element.
Outcomes
- Brand and Website Transformation: Delivered a refreshed brand identity and a functional website that resonates with the target audience.
- Competitive Positioning: Positioned BrightBug Marketing in line with larger competitors, offering a refined and versatile color palette.
Feedback
"Everything looks great, no changes. I'll change whatever when I need it."
- DiDi Lund, Owner, BrightBug Marketing
Check It Out On Behance
BrightBug Marketing on Behance