Foxden Equine Shopify Store Redesign: Enhancing Web Presence for Equestrian Audience
Project Goals
- Enhance Web Presence: Modernize the website to better connect with the audience and compete in the market.
- Target Audience Engagement: Appeal to the 25-60-year-old equestrian owners/riders, predominantly female, who are intelligent and attentive to detail.
- Brand Reinforcement: Highlight the company's commitment to equine health through the website.
Process
- Website Analysis: Broke down the primary functions of the website to plan for brand reinforcement.
- Rehauled Navigation: Focused on simplicity and educational aspects in the navigation menu.
- Shopify Theme Customization: Worked with the Shopify theme to effectively highlight products and services that align with brand goals.
- Brand Cohesion: Incorporated brand fonts and elements to ensure a cohesive appearance.
Outcomes
- Client Satisfaction: Received high praise from the client for the refreshed and simplified look of the website.
- Brand Consistency: Successfully integrated brand fonts for a cohesive visual experience.
- Timely Delivery: Completed the project before the client's last trade show of the year, aligning with their business timeline.
Website
Feedback
"I honestly love everything you’ve done so far! The font change to match made a big difference in such a simple way. It’s been an incredible change for us, thank you!!!"
- Jacob Arbaugh, Marketing & Public Relations Manager, Foxden Equine