Squarespace Redesign for Staunton Downtown Development Association: Enhancing Online Presence
Squarespace Redesign for Staunton Downtown Development Association
Project Goals
- Enhanced Audience Connection: Redesign the website to better connect with a demographic ranging from 30-60 years and attract younger family audiences.
- Web Presence Improvement: Modernize the site to reflect the vibrancy of Staunton's Downtown.
- User Experience Simplification: Create an intuitive and easily navigable website.
Process
- Navigation and Design Planning: Developed a new navigation structure and selected a color scheme from scratch.
- Platform Selection: Chose Squarespace for its user-friendliness and client manageability.
- Landing Page Creation: Designed a landing page with subtle animations and colorful dividers.
- Page Development: Completed essential linked pages as required by the client.
Outcomes
- Modern and Simple Design: Achieved a modern, striking website design that is easy to navigate.
- Client Empowerment: Enabled the client to easily update and maintain the site independently.
Website
Feedback
"Thank you, Dan --- We appreciate your patience, creativity and work on this project with us. We look forward to continuing to work with you."
- Greg Beam, Executive Director, Staunton Downtown Development Association