Staunton Jams May 2023: Spring Edition - Vibrant and Floral Visual Identity
Project Goals
- Brand and Logo Redesign: Revitalize the Staunton Jams brand with a new logo and aesthetic for the Spring edition.
- Spring Theme Integration: Infuse a Spring feel into the entire brand identity, starting with the logo.
Process
- Logo Redesign: Developed a new logo that encapsulates the essence of Spring and serves as a foundation for the brand's new direction that is aligned with modern music festival identity design.
- Aesthetic Overhaul: Applied the Spring-inspired elements from the new logo across all branding materials to ensure a unified and fresh look.
- Marketing Material Creation: Designed marketing materials, social media content, and merchandise that align with the new brand aesthetic.
Outcomes
- Revitalized Brand Identity: Successfully introduced a fresh, Spring-oriented look to the Staunton Jams brand, starting with a vibrant new logo.
- Cohesive Spring Theme: Ensured that all branding elements, from the website to physical merchandise, resonated with the new Spring aesthetic.
See More on Behance
Staunton Jams May 2023 on Behance