Staunton Jams October 2023: Visual Identity for Music Festival
Project Goals
- Visual Identity Creation: Develop a full visual presentation for Staunton Jams, a local music festival.
- Festival Vibes: Emphasize a fun, vibrant atmosphere using autumnal colors.
- Comprehensive Design Work: Create a festival logo, website, marketing materials, social media templates, and t-shirt design.
Process
- Logo Design: Started with the logo, selecting elements to be used throughout all visual designs.
- Art Poster & Marketing Materials: Developed an art poster followed by key marketing materials in order of importance.
- Social Media Templates: Created templates for Artist and Sponsor Spotlights, along with a shareable graphic for sponsors.
- Day-of-Event Signage: Designed lineup announcement poster, festival map, print schedule, stage banners, and sponsor banners.
- Website Management: Consistently updated the festival website with themes, announcements, and information.
Outcomes
- Visually Cohesive Festival: Achieved a vibrant and engaging visual presentation that complemented the festival's spirit.
- Sponsor Collaboration: Successfully collaborated with sponsors for branding and promotional materials.
- Social Media Impact: Attained significant reach and engagement through effective social media strategies.
Website
Visuals
See More on Behance
Staunton Jams October 2023 on Behance